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Brazilian programming block broadcast on TNT and SpaceTelevision channel
TNT Sports is a subsidiary of Warner Bros.
Discovery in Brazil responsible for 😄 sports broadcasts on TNT and Space channels in the country.
Esporte Interativo started as a television channel, inaugurated on January 20, 😄 2007, with the live broadcast of a Premier League match between Chelsea and Liverpool.
From 2015, it became part of Turner 😄 Broadcasting System Latin America.
Turner announced in 2018 the discontinuation of all EI channels in Brazil.
Part of the programming, such as 😄 the exhibition of national and international football championships, started to be shown on the Brazilian versions of TNT and Space 😄 channels.
With the standardization of Turner's sports channels in Latin America, it started to use the TNT Sports brand as of 😄 2021.
History [ edit ]
Partnership with RedeTV! and Rede Bandeirantes [ edit ]
The plan of the Esporte Interativo channel started in 😄 2004, when the marketing agency TopSports launch the brand Esporte Interativo and established a partnership with the TV network RedeTV! 😄 to broadcast sports events like English Premier League, UEFA Champions League and NBA.
In September 2004, after fights between TopSports and 😄 RedeTV!, the partnership was broken.
Esporte Interativo took their events to Rede Bandeirantes, in three years of partnership it broadcast events 😄 like UEFA Champions League, La Liga, English Premier League and Lega Calcio.[1]
Own channel and growth [ edit ]
On January 20, 😄 2007, the Esporte Interativo channel started to broadcast free-to-air on satellite Star One C2, on the frequency 980 MHz vertical, 😄 replacing Amazon Sat.
On June 10, 2010, the Esporte Interativo channel started to broadcast in São Paulo, channel 36 UHF, and 😄 was created the Rede Esporte Interativo, to debut the network an interview with Brazilian president, Luiz Inácio Lula da Silva, 😄 was aired.
[2] In 2011 the network renewed the broadcast rights for the UEFA Champions League,[3] and gained the broadcast rights 😄 for UEFA Super Cup and UEFA Europa League.
[4] To celebrate the 5th birthday of the channel, was opened a new 😄 studio in São Paulo.[5]
In July 2012, Esporte Interativo launched their new SVOD multiplatform product EI Plus in partnership with Log 😄 On, and in October, closed a partnership with Yahoo! Brasil and they launched a new sports website, the Yahoo! Esporte 😄 Interativo.
In 2013 the Turner Broadcasting System acquired 20% of the network, becoming a business partner and occupying 2 of 7 😄 members in the administration of the network.[6]
In August was announced a new channel of the network, the Esporte Interativo Nordeste, 😄 a regional sports network dedicated for the sports from Brazilian northeast, and the acquisition of six state's championships of the 😄 region.[7]
Full purchase by Turner and third channel [ edit ]
In early 2015, Turner Broadcasting Company, the television arm of Time 😄 Warner, has closed a total purchase of Esporte Interativo, acquiring the part that was owned by Top Sports, Edgar Diniz 😄 marketing agency.[8]
From January 26, 2015, when the contract was signed, Turner started to control the entire channel.
The programmer provides high 😄 investments and a new time in EI, particularly in the technical apparatus.
2015 also saw the debut of a new channel, 😄 EI Max.
Soon after, EI Nordeste was renamed EI Maxx and EI Max became EI Maxx 2.[9]
As of July 1, 2017, 😄 EI Maxx was renamed Esporte Interativo and EI Maxx 2 was renamed Esporte Interativo 2.
As a result, the free-to-air channel 😄 was renamed Esporte Interativo BR.
In addition to the nomenclature change, the three channels also get a new graphic project.[10]
End of 😄 the EI channels, moving to TNT and Space [ edit ]
On August 9, 2018, the channel announced on its Facebook 😄 page the deactivation of all of their TV channels in 40 days and moving all of their sports events to 😄 TNT and Space channels in Brazil, on their social media and on the over-the-top service EI Plus.[11]
TNT Sports (Brasil) [ 😄 edit ]
On January 8, 2021, WarnerMedia, the parent company of Turner, announced the replacement of the Esporte Interativo brand by 😄 TNT Sports, a name that had been used since 2017 by a sports channel of the conglomerate in Argentina, and 😄 which would now serve for pan-regional standardization in Latin America.
[12] The new brand was officially adopted at midnight on January 😄 17 across all of the group's social media, including EI Plus, which is now renamed Estádio TNT Sports.
On television, the 😄 TNT Sports brand officially debuted during the match between Internazionale x Juventus, valid for the Serie A.[13]
